With time passing by, you tend to have an enormous collection of content. Some of them might be very useful and major baits to attract traffic. But you will also have a few non-resulting pieces that do not generate traffic and are insignificant to your page. Hence, you decide to delete, or what professionals refer to as ‘pruning’, those content pieces.
It would be a practical option to cut down the pieces which are outdated or non-performing, but by doing so you will experience a decrease in your traffic. For instance, if you delete content which is about 100 words long and does not provide any value, it would be logical. But in case of detailed and well-constructed pieces, they often generate a significant amount of traffic. And by deleting them you will also be cutting out the internal links that lead to other pages, which results in further decrease in traffic.
So the optimal option would be to analyze the impact of each content piece thoroughly and then make the decision of cutting the content. You can use tools like SuperMetrics or Screaming Frog that will scout out your content individually. The ones that prove to provide minimal or no traffic can be cut down. You can even use Google Analytics for the same.
And before cutting any content, always try and improve it. Each piece is an asset, for which you have spent time and money. Try and make it better if you can. Cross-link it with other blogs which will help you to boost its traffic.
Talking about consolidation, it is the optimal option to organize and improve your blog posts. What consolidation entails is that you combine different blog posts pertaining to a similar topic. This will help you in creating one big blog post which is concentrated with ideas of multiple articles and hence can be more beneficial to your readers.
Consolidation also makes it easy for the search engines as the readers won’t get confused by the multitude of similar topics. It will also be easier for Google to rank your content on the basis of the given topic.
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