The Complete Google AdWords – 2020

COURSE DESCRIPTION
Go from Beginner to Advanced
Google Ads course dedicated to teaching advanced strategies & practice! | Learn and become a Google AdWords Expert in just 2 hours.
2 Sections, 37 videos, and over 2-hour worth of advanced Google Ads training. From the theory, all the way through to hands on practice, take your Google Ads skills to the next level.
A lot goes into creating a successful Google AdWords campaign, and it can be overwhelming.
Throughout this course, you will learn all the parts that go into creating campaigns that deliver a high return on every penny you spend – from targeting, to research, to writing compelling ads, to campaign optimization.
You will also get a solid hold from basic to the expertise of AdWords and how it works. After completing Google AdWords, you will be loaded with the knowledge, and ready to run your business.
LEARNING OUTCOMES
- Each lesson includes:
- An in-depth video lesson
- A screencast walk through using a live AdWords account
The course is module based and not run to a particular order, so you can choose a module or technique that seems useful to you, learn about it and apply it to your own practice. All the techniques taught can be applied to almost any AdWords account, considering their practicality and usefulness.
I hope you enjoy the courses!
* Are there any course requirements or prerequisites?
- Passion
- Confidence
- Curiosity
Course Features
- Lectures 40
- Quizzes 0
- Duration 2 hours and 38 min
- Skill level All level
- Language English
- Students 0
- Assessments Yes
What will students learn in your course?
- Welcome Google AdWords
- Introduction to Google Ads
- Keyword planner
- Question – Is it better to bid on a low or a high competition –
- landing page and ad copy
- How google search works
- New campaign
- New conversion action
- New campaign continued
- how to identify audiences
- budget and bidding
- Setting up the campaign
- Question – Responsive search ads
- Extensions
- Question – How to integrate map link
- Question – parameters for ranking higher on google
- Question – How can we exclude Keywords
- Auction insights
- Targeting
- Question – Remarketing
- Recommendations
- Question – How to link google analytics with adwords
- Placing pixels on analytics
- Question – can we place pixels on all pages or only home page ?
- Ad preview
- campaigns for youtube ad
- New Campaign
- Store visit campaign
- Shopping ads
- Smart ads
- Discovery ads
- Display ads
- How to measure performance
- Attributions
- Slide 1 – paid ad and organic search
- Overview of tools 01
- Search terms
- Slide 2 – new product launch
- Dynamic ads for google
- Quiz
1 Comment
This course was an amazing experience for me as I have just started to venture into Digital Marketing.