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  • The Complete Google AdWords – 2020

The Complete Google AdWords – 2020

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Abhishek Rajpurohit
Digital Marketing
₹1,280.00
Adwords-digitalmicropreneur
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COURSE DESCRIPTION

Go from Beginner to Advanced

Google Ads course dedicated to teaching advanced strategies & practice! | Learn and become a Google AdWords Expert in just 2 hours.

2 Sections, 37 videos, and over 2-hour worth of advanced Google Ads training. From the theory, all the way through to hands on practice, take your Google Ads skills to the next level.

A lot goes into creating a successful Google AdWords campaign, and it can be overwhelming.

Throughout this course, you will learn all the parts that go into creating campaigns that deliver a high return on every penny you spend – from targeting, to research, to writing compelling ads, to campaign optimization.

You will also get a solid hold from basic to the expertise of AdWords and how it works. After completing Google AdWords, you will be loaded with the knowledge, and ready to run your business.

 

LEARNING OUTCOMES

  • Each lesson includes:
    • An in-depth video lesson
    • A screencast walk through using a live AdWords account

    The course is module based and not run to a particular order, so you can choose a module or technique that seems useful to you, learn about it and apply it to your own practice.  All the techniques taught can be applied to almost any AdWords account, considering their practicality and usefulness.

    I hope you enjoy the courses!

* Are there any course requirements or prerequisites?

  • Passion
  • Confidence
  • Curiosity

Course Features

  • Lectures 40
  • Quizzes 0
  • Duration 2 hours and 38 min
  • Skill level All level
  • Language English
  • Students 0
  • Assessments Yes
CoursesDigital MarketingThe Complete Google AdWords – 2020
  • What will students learn in your course? 40

    • Lecture1.1
      Welcome Google AdWords
    • Lecture1.2
      Introduction to Google Ads
    • Lecture1.3
      Keyword planner
    • Lecture1.4
      Question – Is it better to bid on a low or a high competition –
    • Lecture1.5
      landing page and ad copy
    • Lecture1.6
      How google search works
    • Lecture1.7
      New campaign
    • Lecture1.8
      New conversion action
    • Lecture1.9
      New campaign continued
    • Lecture1.10
      how to identify audiences
    • Lecture1.11
      budget and bidding
    • Lecture1.12
      Setting up the campaign
    • Lecture1.13
      Question – Responsive search ads
    • Lecture1.14
      Extensions
    • Lecture1.15
      Question – How to integrate map link
    • Lecture1.16
      Question – parameters for ranking higher on google
    • Lecture1.17
      Question – How can we exclude Keywords
    • Lecture1.18
      Auction insights
    • Lecture1.19
      Targeting
    • Lecture1.20
      Question – Remarketing
    • Lecture1.21
      Recommendations
    • Lecture1.22
      Question – How to link google analytics with adwords
    • Lecture1.23
      Placing pixels on analytics
    • Lecture1.24
      Question – can we place pixels on all pages or only home page ?
    • Lecture1.25
      Ad preview
    • Lecture1.26
      campaigns for youtube ad
    • Lecture1.27
      New Campaign
    • Lecture1.28
      Store visit campaign
    • Lecture1.29
      Shopping ads
    • Lecture1.30
      Smart ads
    • Lecture1.31
      Discovery ads
    • Lecture1.32
      Display ads
    • Lecture1.33
      How to measure performance
    • Lecture1.34
      Attributions
    • Lecture1.35
      Slide 1 – paid ad and organic search
    • Lecture1.36
      Overview of tools 01
    • Lecture1.37
      Search terms
    • Lecture1.38
      Slide 2 – new product launch
    • Lecture1.39
      Dynamic ads for google
    • Lecture1.40
      Quiz
author avatar
Abhishek Rajpurohit
Abhishek rajpurohit - I am the Founder and CEO of Beeing Social, a 360-degree Digital Marketing Agency Abhishek is a creative visionary, entrepreneur, and industry disruptor who has forged an unprecedented path in building modern brands. As Founder & Chief Executive Officer of Beeing Social, I work with a team of talented people to deliver work that moves the needle for our clients. We do this by staying ahead of the ever-evolving digital landscape, connecting the dots between multiple data sets and marrying it with flawless creative execution As a people-first organization, I closely focus on keeping our entrepreneurial and innovation-led culture alive and kicking as we grow I am an MBA graduate from Symbiosis Institute of Media and Communication, I have authored a book on online reputation Management “ Protect your online identity like your virginity” and I am quite vocal about the darker side of the digital age. I am also the chief educator of Centre for digital marketing & communications and on a mission to create 22,000 micropreneurs in India by helping them understand the power of Digital Marketing in both urban and rural India. What I bring to the table: Entrepreneurial outlook with expertise in marketing, mass media & advertising, digital marketing, strategic planning, managing business operations & building a start-up business. Passionate & motivated, a self-starter with a hunger for challenges. Speaker at digital marketing events/ conferences/ training programs. Specialties: Business Planning, Business Development, Advertising, Marketing, Brand Management, Digital Marketing, Strategic Planning, Social Media Marketing, Search Engine Marketing, Mobile Marketing, Media Planning & Buying, Entrepreneurial Roles

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