Programmatic Media Buying

What will students learn in your course? 38

• Lecture1.1
  Introduction to Programmatic buying-Welcome
• Lecture1.2
  Introduction to Programmatic Buying
• Lecture1.3
  Overview of process
• Lecture1.4
  Real time buying
• Lecture1.5
  Question – 1st and 2nd highest bidding
• Lecture1.6
  DSPs , SSPs and DMPs
• Lecture1.7
  the process
• Lecture1.8
  Question – List of SSPs DSPs – Can Double Click work in SSP and DSP
• Lecture1.9
  Examples Media Buying
• Lecture1.10
  Question – Can an ad agency also get in touch with a SSP?
• Lecture1.11
  Reporting
• Lecture1.12
  Introduction to media math
• Lecture1.13
  Campaign
• Lecture1.14
  Question- Is supply side platforms the same as publishers ?
• Lecture1.15
  Targeting
• Lecture1.16
  Creative
• Lecture1.17
  Question – how to add pixels on programmatic ads?
• Lecture1.18
  How to set up a remarketing campaign
• Lecture1.19
  Supply
• Lecture1.20
  Question- How to differentiate between Adwords and double click ?
• Lecture1.21
  introduction to DV360
• Lecture1.22
  How add targeting – content
• Lecture1.23
  How to add targeting – audience
• Lecture1.24
  How to add targeting – technology
• Lecture1.25
  Setting up the creatives
• Lecture1.26
  Marketplace
• Lecture1.27
  Slide 1 – Example for guaranteed deals
• Lecture1.28
  Slide 2 – Can we choose the sites for guaranteed deals
• Lecture1.29
  Slide 3
• Lecture1.30
  Introduction to LinkedIn campaign manager
• Lecture1.31
  Examples of how to manage your campaign
• Lecture1.32
  Slide 4 – lead generation campaign in Linkedin
• Lecture1.33
  How to implement pixels on LinkedIn
• Lecture1.34
  Introduction to twitter campaign
• Lecture1.35
  Ad group setup
• Lecture1.36
  remarketing on twitter
• Lecture1.37
  twitter cards
• Lecture1.38
  Quiz