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Programmatic Media Buying

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  • Complete Programmatic Media Buying MASTERY — 2020
CoursesProgrammatic Media BuyingComplete Programmatic Media Buying MASTERY — 2020
  • What will students learn in your course? 38

    • Lecture1.1
      Introduction to Programmatic buying-Welcome
    • Lecture1.2
      Introduction to Programmatic Buying
    • Lecture1.3
      Overview of process
    • Lecture1.4
      Real time buying
    • Lecture1.5
      Question – 1st and 2nd highest bidding
    • Lecture1.6
      DSPs , SSPs and DMPs
    • Lecture1.7
      the process
    • Lecture1.8
      Question – List of SSPs DSPs – Can Double Click work in SSP and DSP
    • Lecture1.9
      Examples Media Buying
    • Lecture1.10
      Question – Can an ad agency also get in touch with a SSP?
    • Lecture1.11
      Reporting
    • Lecture1.12
      Introduction to media math
    • Lecture1.13
      Campaign
    • Lecture1.14
      Question- Is supply side platforms the same as publishers ?
    • Lecture1.15
      Targeting
    • Lecture1.16
      Creative
    • Lecture1.17
      Question – how to add pixels on programmatic ads?
    • Lecture1.18
      How to set up a remarketing campaign
    • Lecture1.19
      Supply
    • Lecture1.20
      Question- How to differentiate between Adwords and double click ?
    • Lecture1.21
      introduction to DV360
    • Lecture1.22
      How add targeting – content
    • Lecture1.23
      How to add targeting – audience
    • Lecture1.24
      How to add targeting – technology
    • Lecture1.25
      Setting up the creatives
    • Lecture1.26
      Marketplace
    • Lecture1.27
      Slide 1 – Example for guaranteed deals
    • Lecture1.28
      Slide 2 – Can we choose the sites for guaranteed deals
    • Lecture1.29
      Slide 3
    • Lecture1.30
      Introduction to LinkedIn campaign manager
    • Lecture1.31
      Examples of how to manage your campaign
    • Lecture1.32
      Slide 4 – lead generation campaign in Linkedin
    • Lecture1.33
      How to implement pixels on LinkedIn
    • Lecture1.34
      Introduction to twitter campaign
    • Lecture1.35
      Ad group setup
    • Lecture1.36
      remarketing on twitter
    • Lecture1.37
      twitter cards
    • Lecture1.38
      Quiz
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